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Apart from having an online presence, DX is about future-proofing your business by digitalising & automating all business functions to provide value for your customers.
As one of the most popular automotive aftermarket brand, and with the world’s largest independent chain of more than 15,000 workshops, Bosch’s distribution network extends beyond 140 countries and 24 warehouses globally. While being a market leader in the provision, logistics, and sales of automotive spare parts, workshop equipments, and products for retrofitting, Bosch never really understood the movement of its inventories at its second trade level.
Additionally, they were trying to vastly improve brand loyalty and engagement amongst their customers.
OpenMinds™ conducted a series of audit and discussions with the different BUs and key global stakeholders to fully submerge into understanding the business operations model, data limitations, supply chain workflows, user and customer behaviour, while uncovering the actual needs and commercial goals.
Using these insights and through a series of brainstorming sessions in the Discovery & Planning phase, we developed an entire solution focused on 5 key areas — inventory, warehouse operation, data analytics, loyalty, and marketing automation — that runs on an array of devices including web, mobile, and logistic equipments, and is fully integrated with the existing enterprise systems. We also ensured that the front-end interface is extremely user-friendly so that frontline employees can fully embrace the technology and hit the ground running.
With a global roll-out in Europe, APAC, and North America, Bosch is now able to track sales trends, monitor parallel imports, detect counterfeits, and perform geolocation-enabled itemised tracking of 200 million inventories and counting.
The accurate product movement tracking also enabled highly-targeted marketing & promo activities to be executed, resulting in overall sales uplift.
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