DATA ANALYTICS

Discover and capitalise the data you did not know you have to make data-driven decisions

Let us devise a holistic information strategy to augment your data and map your analytics initiatives to quantifiable business outcomes and achieve monetisation.

VINDA GROUP

CHALLENGE

While Vinda had established their in-house e-commerce team to manage their own webstore, and maintained a relatively strong online presence in popular marketplaces like Shopee and Lazada, the improvement needed in their data consolidation and management is evident in the half a million customers sitting in their database untouched and unengaged.

Our audit also shed light on huge gaps that required immediate addressing — lack of talents in the digital & data field, and an urgent need for data democratisation. Aspects of the business’ digital strategy that are detrimental to their online sales were also highlighted.

METHODOLOGY & SOLUTION

After a comprehensive and systematic independent assessment focused on several key factors, including an in-depth evaluation of the external environmental factors that affected their e-commerce performance, and a thorough study on internal environmental factors such as service operations, marketing systems, and past & present digital strategies, OpenMinds™ formulated an actionable and deployable plan towards the development of their e-business units.

In order to map their analytical initiatives to quantifiable business objectives, the framework for the consolidation and aggregation of data collected from all touchpoints is a key cog in the plan.

We also created a set of personalised learning modules and training bootcamps to equip their employees with the right digital and technical hard skills to make data-driven decisions and hit the ground running.

KEY OUTCOMES

With a seamless connection of all customer touchpoints and a better analytical infrastructure & framework, a more attractive customer experience was facilitated through a carefully formulated retention strategy that reintroduced a loyalty program, which was layered with their CRM system to achieve monetisation.

Our trainings have also inspired key stakeholders in the brand management and marketing teams to relook into their digital strategies with an emphasis on driving data-backed growth, conversion, and optimising brand engagement.

How Can We Help?

Audit, Planning & Setup

A comprehensive and detailed examination of your customer journey to identify and bridge tracking gaps, design the most effective data and information strategy, and deploy data management and collection methods according to best practice.

Data Consolidation & Management

Mapping of both online and offline data across different systems and databases, aggregate them according to pre-defined parameters and models, to produce meaningful output for 360˚ customer views.

Data Analysis, Strategy & Reporting

Our data analysts and proprietary analytics tools will crunch those numbers to present meaningful visualisations and actionable insights to help you augment your strategies and drive contextual & personalised engagement in real time.

Data Democratisation & Training

As your analytics partner, we practice data democratisation through seamless integration, user-friendly design, and skills-based training to empower your employees to embrace data and hit the ground running making data-driven decisions.

Let’s discuss how we can work together

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